Business Development Strategy and Training
Our business development strategy and training helped our client to enhance its teams business development skills to successfully expand services into new clinical arenas.
Year: 2021
Category: Portfolio
Company Type: Renowned Contract Research Organization
Client Challenges
One of the largest CROs wanted to support their European Business Development Team in their professional and personal development, especially in the uncertainty generated by a recent merger.
As such, they asked Seuss+ to independently asses the sales skills of their EU Business Development team and identify areas for development.
“We met Seuss+ at a conference and from that initial meeting the relationship has grown to include both recruitment and training at our company. In the space they operate in, Seuss+ are knowledgeable and connected. Their style is inclusive, interactive and positive. I have no doubt we will work with Seuss+ in the future as our business grows. I highly recommend them”
Chief Executive Officer
Two phases to success
Intro here
Phase 1 – Company Analysis
A workshop to uncovered why companies would want to work with the specialty lab and build this into a business development strategy.
Phase 2 – Business Development Training
In-depth 1-day workshop to train the team on strategies developed in phase 1 (including sales techniques and account management).
Our Impact
Through a collaborative, hands-on approach, Seuss+ acts as a seamless extension of clients’ teams, embedding ourselves in the organization to deeply understand unique needs and challenges. By leveraging specialized commercial expertise and fostering open communication, Seuss+ consistently delivers impactful strategies that drive success.
Extension of the team
Seuss+ acts as an extension of clients’ teams, working closely to understand their unique needs and challenges. By fostering a collaborative approach, Seuss+ ensures seamless integration and effective communication throughout the marketing process.
Specialized Marketing Expertise
Clients benefit from Seuss+’s specialized marketing expertise, leveraging industry knowledge and best practices to drive success. Seuss+ brings a wealth of experience and skills to develop innovative and effective marketing strategies.
Brand Alignment and Consistency
Seuss+ plays a vital role in keeping clients’ brands aligned and consistent across all marketing channels. By maintaining a cohesive brand identity and messaging, Seuss+ helps clients build a strong and recognizable brand presence.