Business Development Team Training & Coaching
A case study on how our sales training program and 1-1 coaching sessions not only improved the performance of the business development team but was also used as a framework to prepare for Bid Defense meetings.
Year: 2023
Category: Portfolio
Company Type: Renowned Contract Research Organization
Client Challenges
One of the largest CROs wanted to support their European Business Development Team in their professional and personal development, especially in the uncertainty generated by a recent merger.
As such, they asked Seuss+ to independently asses the sales skills of their EU Business Development team and identify areas for development.
“I have involved the Seuss+ team in the development of my Business Developers over the last 12 months. Their ability to understand each individual and tailor their coaching advice has been of great benefit for the individuals concerned and the team as a whole. Having Seuss+ as part of my extended team is hugely beneficial in supporting the growth of the team.”
Senior Vice President, Business Development Team Europe
Three phases to success
Intro here
Phase 1 – Assessment
A combination of individual and team assessments (leveraging the Predictive Index suite of tools) to identify team + individual strengths, and areas of development.
Phase 2 – Business Development Training
1-day sales empathy training to elevate the quality of bid defense preparation.
Phase 3 – Coaching Sessions
Additional support in individual coaching sessions to embed skills learned, and drive personal development.
Our Impact
Through a collaborative, hands-on approach, Seuss+ acts as a seamless extension of clients’ teams, embedding ourselves in the organization to deeply understand unique needs and challenges. By leveraging specialized expertise and fostering open communication, Seuss+ consistently delivers impactful strategies that drive success.
Extension of the team
Seuss+ acts as an extension of clients’ teams, working closely to understand their unique needs and challenges. By fostering a collaborative approach, Seuss+ ensures seamless integration and effective communication throughout the marketing process.
Specialized Marketing Expertise
Clients benefit from Seuss+’s specialized marketing expertise, leveraging industry knowledge and best practices to drive success. Seuss+ brings a wealth of experience and skills to develop innovative and effective marketing strategies.
Brand Alignment and Consistency
Seuss+ plays a vital role in keeping clients’ brands aligned and consistent across all marketing channels. By maintaining a cohesive brand identity and messaging, Seuss+ helps clients build a strong and recognizable brand presence.