Russian-based CRO, looking to expand internationally
A case study on how we successfully helped a Russian CRO with a renewed brand strategy, visual design, verbal vocabulary, and complete website
Year: 2021
Category: Portfolio
Company Type: Niche European CRO
Client Challenges
Our client, a growing multi-service niche CRO was looking to refresh their online branding to promote their strengths in the clinical trial space. Increasing success by creating a website that is up-to-date and accurately reflects their strengths and the value they bring to clients.
The CRO turned to Seuss+ marketing and brand expert team to help them completely re-envision their company branding.
By providing strategic and specialized industry-relevant marketing services, acting as an extension of clients’ teams, offering specialized marketing expertise, maintaining brand alignment and consistency, and optimizing websites and social media channels for lead generation, Seuss+ has a significant impact on client’s businesses, helping them achieve their marketing objectives and drive growth.
Two phases to success
Through a phased approach, Seuss+ provided end-to-end support—from reinventing their visual identity and website to implementing a tailored marketing strategy and continuous execution. Each phase of the project was meticulously crafted to strengthen their brand presence, connect with their audience, and create a cohesive, impactful identity that sets them apart in a competitive landscape.
Phase 1 – Brand and Strategy Design
Conducted a comprehensive brand overhaul, including a new brand strategy, USPs, visual identity, and complete rebranding to align with market positioning and organizational vision.
Phase 2 – Website Design, Development, and Launch
Designed and launched a user-friendly website that seamlessly integrated the new brand identity and visuals to enhance the company’s digital presence.
Our Impact
Through a collaborative, hands-on approach, Seuss+ acts as a seamless extension of clients’ teams, embedding ourselves in the organization to deeply understand unique needs and challenges. By leveraging specialized marketing expertise and fostering open communication, Seuss+ consistently delivers impactful strategies that drive success.
Extension of the team
Seuss+ acts as an extension of clients’ teams, working closely to understand their unique needs and challenges. By fostering a collaborative approach, Seuss+ ensures seamless integration and effective communication throughout the marketing process.
Specialized Marketing Expertise
Clients benefit from Seuss+’s specialized marketing expertise, leveraging industry knowledge and best practices to drive success. Seuss+ brings a wealth of experience and skills to develop innovative and effective marketing strategies.
Brand Alignment and Consistency
Seuss+ plays a vital role in keeping clients’ brands aligned and consistent across all marketing channels. By maintaining a cohesive brand identity and messaging, Seuss+ helps clients build a strong and recognizable brand presence.